I managed to make some significant progress with the Coors brief last week. I brought some initial ideas to my meeting with Steve, and he suggested story-boarding it out, and pushing the ideas outside of what the Coors brand would normally be comfortable with. It has really pushed the project…

This week I have divided my time across 3 projects in order to bring them to a stage where I can determine the scale of the work ahead. With the mistakes project, I have decided to develop the angry language warning system idea further. Having reflected on the idea for…

I choose to tackle the Coors Light competition brief out of the selection of briefs, and I have spent time this week familiarising myself with the brand. The brief is about finding ways to enable consumers to find ways to refresh and recharge. Surrounded by a world that is ‘always…

At the start of the journey’s module, my ambition was push hard on the speculative part of the design process because I had put greater emphasis on idea refinement in previous modules. For stage 3 as a whole, my ambition was to create a portfolio of work that would be…

I think it is fair to say that I have had a difficult relationship with mistakes, having grown in up with family members who take them very seriously, and I think that the social environment clearly influences how we understand mistakes, and so I picked up some of these attitudes…

It was nice to see the brief wall come up, and to see what was on offer. The RCA briefs had too much of a social justice flavour for my liking, but many of the tutors briefs looked good, as well as some of the D&AD briefs, which I still…

I’m going to write where my design practice is at the moment, so I’m just going to go through some areas where I do well and areas where I could do better. I am confident doing typography, writing, brand strategy, ideation, drawing, adobe suite, and giving feedback. While I can…

I spent a significant quantity of my time on my dissertation over the past week to really nail the core of the argument. I think while we’re doing these warm-up exercises it is good opportunity to do this, and it have found it helpful in articulating what I want to…