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Andrew Wilcox
Andrew Wilcox

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Mar 2, 2021

Idea Deactivism

After speaking to everyone in my strategy team, it was clear that they liked the Coors Light ‘right to disconnect’ idea the best, and they thought that I could borrow insights from the other ideas. Jess suggested that I could take the brand into the activism realm by making it…

2 min read

2 min read


Feb 23, 2021

Progress with the Coors Brief

I managed to make some significant progress with the Coors brief last week. I brought some initial ideas to my meeting with Steve, and he suggested story-boarding it out, and pushing the ideas outside of what the Coors brand would normally be comfortable with. It has really pushed the project…

4 min read

4 min read


Feb 10, 2021

Moving the projects forward

This week I have divided my time across 3 projects in order to bring them to a stage where I can determine the scale of the work ahead. With the mistakes project, I have decided to develop the angry language warning system idea further. Having reflected on the idea for…

3 min read

3 min read


Feb 3, 2021

D&AD Coors Light brief

I choose to tackle the Coors Light competition brief out of the selection of briefs, and I have spent time this week familiarising myself with the brand. The brief is about finding ways to enable consumers to find ways to refresh and recharge. Surrounded by a world that is ‘always…

3 min read

3 min read


Jan 25, 2021

Reflecting on the Journey’s Module

At the start of the journey’s module, my ambition was push hard on the speculative part of the design process because I had put greater emphasis on idea refinement in previous modules. …

2 min read

2 min read


Oct 19, 2020

Week 5 — Mistakes

I think it is fair to say that I have had a difficult relationship with mistakes, having grown in up with family members who take them very seriously, and I think that the social environment clearly influences how we understand mistakes, and so I picked up some of these attitudes…

2 min read

2 min read


Oct 14, 2020

Week 4 — Briefs, Briefs, Briefs…

It was nice to see the brief wall come up, and to see what was on offer. …

2 min read

2 min read


Oct 3, 2020

Week 2 — Where I am @

I’m going to write where my design practice is at the moment, so I’m just going to go through some areas where I do well and areas where I could do better. I am confident doing typography, writing, brand strategy, ideation, drawing, adobe suite, and giving feedback. …

1 min read

1 min read


Sep 30, 2020

Week 2 — Design+thoughts

I spent a significant quantity of my time on my dissertation over the past week to really nail the core of the argument. …

2 min read

2 min read

Andrew Wilcox

Andrew Wilcox

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