After speaking to everyone in my strategy team, it was clear that they liked the Coors Light ‘right to disconnect’ idea the best, and they thought that I could borrow insights from the other ideas. Jess suggested that I could take the brand into the activism realm by making it…

I managed to make some significant progress with the Coors brief last week. I brought some initial ideas to my meeting with Steve, and he suggested story-boarding it out, and pushing the ideas outside of what the Coors brand would normally be comfortable with. …

This week I have divided my time across 3 projects in order to bring them to a stage where I can determine the scale of the work ahead.

With the mistakes project, I have decided to develop the angry language warning system idea further. Having reflected on the idea for…

I choose to tackle the Coors Light competition brief out of the selection of briefs, and I have spent time this week familiarising myself with the brand. The brief is about finding ways to enable consumers to find ways to refresh and recharge. Surrounded by a world that is ‘always…

At the start of the journey’s module, my ambition was push hard on the speculative part of the design process because I had put greater emphasis on idea refinement in previous modules. …

I think it is fair to say that I have had a difficult relationship with mistakes, having grown in up with family members who take them very seriously, and I think that the social environment clearly influences how we understand mistakes, and so I picked up some of these attitudes…

It was nice to see the brief wall come up, and to see what was on offer. …

I’m going to write where my design practice is at the moment, so I’m just going to go through some areas where I do well and areas where I could do better.

I am confident doing typography, writing, brand strategy, ideation, drawing, adobe suite, and giving feedback. …

I spent a significant quantity of my time on my dissertation over the past week to really nail the core of the argument. …

Andrew Wilcox

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