Andrew WilcoxIdea DeactivismAfter speaking to everyone in my strategy team, it was clear that they liked the Coors Light ‘right to disconnect’ idea the best, and they…Mar 2, 2021Mar 2, 2021
Andrew WilcoxProgress with the Coors BriefI managed to make some significant progress with the Coors brief last week. I brought some initial ideas to my meeting with Steve, and he…Feb 23, 2021Feb 23, 2021
Andrew WilcoxMoving the projects forwardThis week I have divided my time across 3 projects in order to bring them to a stage where I can determine the scale of the work ahead.Feb 10, 2021Feb 10, 2021
Andrew WilcoxD&AD Coors Light briefI choose to tackle the Coors Light competition brief out of the selection of briefs, and I have spent time this week familiarising myself…Feb 3, 2021Feb 3, 2021
Andrew WilcoxReflecting on the Journey’s ModuleAt the start of the journey’s module, my ambition was push hard on the speculative part of the design process because I had put greater…Jan 25, 2021Jan 25, 2021
Andrew WilcoxWeek 5 — MistakesI think it is fair to say that I have had a difficult relationship with mistakes, having grown in up with family members who take them…Oct 19, 2020Oct 19, 2020
Andrew WilcoxWeek 4 — Briefs, Briefs, Briefs…It was nice to see the brief wall come up, and to see what was on offer. The RCA briefs had too much of a social justice flavour for my…Oct 14, 2020Oct 14, 2020
Andrew WilcoxWhere I am @I’m going to write where I think I’m at the moment, so I’m just going to go through some areas where I do well and areas where I could do…Oct 3, 2020Oct 3, 2020
Andrew WilcoxWeek 2 — Design+thoughtsI spent a significant quantity of my time on my dissertation over the past week to really nail the core of the argument. I think while…Sep 30, 2020Sep 30, 2020
