Andrew WilcoxIdea DeactivismAfter speaking to everyone in my strategy team, it was clear that they liked the Coors Light ‘right to disconnect’ idea the best, and they…2 min read·Mar 2, 2021----
Andrew WilcoxProgress with the Coors BriefI managed to make some significant progress with the Coors brief last week. I brought some initial ideas to my meeting with Steve, and he…4 min read·Feb 23, 2021----
Andrew WilcoxMoving the projects forwardThis week I have divided my time across 3 projects in order to bring them to a stage where I can determine the scale of the work ahead.3 min read·Feb 10, 2021----
Andrew WilcoxD&AD Coors Light briefI choose to tackle the Coors Light competition brief out of the selection of briefs, and I have spent time this week familiarising myself…3 min read·Feb 3, 2021----
Andrew WilcoxReflecting on the Journey’s ModuleAt the start of the journey’s module, my ambition was push hard on the speculative part of the design process because I had put greater…2 min read·Jan 25, 2021----
Andrew WilcoxWeek 5 — MistakesI think it is fair to say that I have had a difficult relationship with mistakes, having grown in up with family members who take them…2 min read·Oct 19, 2020----
Andrew WilcoxWeek 4 — Briefs, Briefs, Briefs…It was nice to see the brief wall come up, and to see what was on offer. The RCA briefs had too much of a social justice flavour for my…2 min read·Oct 14, 2020----
Andrew WilcoxWhere I am @I’m going to write where I think I’m at the moment, so I’m just going to go through some areas where I do well and areas where I could do…1 min read·Oct 3, 2020----
Andrew WilcoxWeek 2 — Design+thoughtsI spent a significant quantity of my time on my dissertation over the past week to really nail the core of the argument. I think while…2 min read·Sep 30, 2020----